“Magic of Flying” billboard

One of the most iconic billboard adverts of the twenty first century.

From the moment my daughter stopped playing in the garden and started pointing up at the plane that was passing overhead, I knew there was something special about flying in the eyes of a child.

The rest was easy (ish!) I placed an ADSB antenna on the top of a building in Piccadilly and interrupted billboards all across London whenever a British Airways plane flew overhead.

The destination and price for each flight was all used in real-time to create one of the most awarded outdoor campaigns in recent history.